Underwrite KQNY
Underwriting KQNY costs $50 per month and includes 15 - 20 spots a week.
Our broadcast license from the FCC classifies KQNY as a “non-commercial, educational FM station,” which means, among many other things, that we’re not permitted to sell advertising time. However, when we receive funding from individuals or organizations, we’re allowed to acknowledge it with a spot on the air. Our underwriting acknowledgement spots are developed by the station manager in cooperation with underwriters. Hopefully the following information will help clarify how this process works.
In your acknowledgement spot, we’re required to mention that we receive funding from you, and there are a few specific limitations on what else we can say. This is why underwriting spots on non-commercial stations sound very different from typical commercial radio advertising.
For example, we are not permitted to:
However, we are permitted to:
To develop the specific language for your underwriting spot, please contact station manager Tommy Miles at (530) 283-9396 or send an email to kqnymgr@hotmail.com.
Our broadcast license from the FCC classifies KQNY as a “non-commercial, educational FM station,” which means, among many other things, that we’re not permitted to sell advertising time. However, when we receive funding from individuals or organizations, we’re allowed to acknowledge it with a spot on the air. Our underwriting acknowledgement spots are developed by the station manager in cooperation with underwriters. Hopefully the following information will help clarify how this process works.
In your acknowledgement spot, we’re required to mention that we receive funding from you, and there are a few specific limitations on what else we can say. This is why underwriting spots on non-commercial stations sound very different from typical commercial radio advertising.
For example, we are not permitted to:
- Issue any overt calls to action, such as “come on down,” “shop locally,” “we’ll see you here,” or any other language that encourages listeners to patronize any specific business or take any other kind of action.
- Issue any implied calls to action such as “everyone’s favorite restaurant,” “healthcare for the whole family,” or “for all your garden needs.”
- Announce any prices, even if the goods or services are, for example, “40% off,” or “free,” because these are considered prices by the FCC.
- Use any qualitative language such as “delicious food,” “artistic craftsmanship,” or “cozy cottages.”
However, we are permitted to:
- Describe your business or organization in non-qualitative, factual terms.
- State what goods or services you provide.
- Provide location and contact information including web addresses.
- Mention how long you’ve been in business.
To develop the specific language for your underwriting spot, please contact station manager Tommy Miles at (530) 283-9396 or send an email to kqnymgr@hotmail.com.
